Kyle Cooper
Kyle cooper is a modern designer of motion picture title sequences. He is responsible for creating the 1995 title sequence for se7en. Kyle Cooper wanted to create an open title sequences that would raise the bar creatively. His work is described as being very similar to that of Saul Bass, and this would suggest that he probably views him as an inspiration or somewhat of a role model.
The pace of images in the opening title sequence 'se7en' starts slow and progressively gets faster, this creates an element of fear, and adventure. It acts as a build up to a climax point. It engages the audience and prepares them to expect some sort of danger or action piece of material. I like the use of the pace it explains a story in itself.
The music acts in a rather similar way to the pace of images. At the beginning of the sequence it has a regular rhythm and pace, somewhat similar to a heartbeat. It remains at this pace but other elements of sound are introduced, It sounds as if there is some sort of heavy machinery in the background as well as a screeching chainsaw, This works effectively as it creates tension, makes the audience start to become edgy and more anxious about what will await them. At around half way through the sequence the regular pace that was introduced to us at the beginning of the sequence is now slightly hidden behind the other treacherous machinery noise, However the pulse has increased. I think this was done on purpose so an audience can relate to how adrenaline gets the heart pumping faster. I think the music used for this opening title sequence works wonders and prepares any audience member for the gruesome scenes ahead.
The colours used are dull, dark and gloomy. They make the audience feel quite low, depressed, scared, intimidated and alert to their surroundings. Throughout the title sequence we see a number of black washes with small flickers of white light on. It reminds me of a light bulb cutting out. This works effectively because it makes someone who is watching it begin to wonder what the cause of this is or what will happen next. As the action becomes more constant more colours are introduced, There are browns which suggest that the antagonist in this movie has a rather dirty appearance and doesn't care at all about hygiene. We then see washes of red, this can be interpreted in a number of ways. the red screen wash could represent love, danger, lust and anger. These emotions are highly contrasting yet as a human we have the ability to feel all of these in very little time or even a few all at one time. The audience will automatically relate their own feelings to the way the red wash makes them feel.
The tone and mood portrayed is dark and threatening. I personally wouldn't particularly want to watch this film alone. It makes the audience member anxious, nervous and scared yet intrigued about the reasons and thoughts behind why someone would go out of their way to adopt such a dark character and target innocent people. The puzzle element keeps the viewer engaged, wanting more just so they can get to the underlying message and subsequant answers.
Murder, Secrets, Puzzles, Clues, Creativity, Insanity, Love and emotional damage are the themes i picked up in this title sequence. Considering the fact that the title sequence is only two minutes long that is a lot to include in the short space of time. It is clear that Kyle Cooper concentrated on the main themes of the movie and made sure the audience were informed of these from the very beginning.